Super Bowl Bars

1 1/2 cups graham cracker crumbs
1/4 cup cocoa
1/4 cup sugar
1/4 cup margarine or 1/4 cup butter, melted
1 (14 ounce) cans eagle brand sweetened condensed milk, not evaporated
12 ounces semi-sweet chocolate chips
1 cup reese peanut butter cups or 1 cup butterscotch chips
3 1/2 ounces flaked coconut
1 cup chopped nuts

Directions

Preheat oven to 350 F (325 for glass dish).
Combine crumbs, cocoa, sugar and margarine.
Press firmly on bottom of 13x9" baking pan; pour Eagle Brand evenly over crust.
Top evenly with remaining ingredients in order listed; press down firmly.
Bake 25-30 minutes or until lightly browned.
Cool, chill thoroughly if desired.
Cut into bars, and store loosely covered at room temperature.